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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dick Hungate

Absolutely true! And something nobody in our industry talks about. The feeling is that it is perfectly o.k. not to listen for a week because a week from NOW the station will sound identical to how it does today, so what possibly might be missed or lost? Weird and true analogy: Yesterday I opened a box of Raisin Bran and was shocked (in a really cool, intrigued way with a strong sense of serendipity) to find some Rice Krispies mixed in. Think how seldom...with each company's strict fixation on standards and quality control...that must occur. It was one of the most interesting and entertaining little surprises to have happened to me in some time. It humanized and weirdly endeared to me the too staid and perfectly reliable Kellogg's empire. Suddenly, in an unexpectedly reverse fashion, I liked the company more! Once upon a time, in a universe that now seems far, far away...rock air personalities would have a faux "rebellion" and pretend to decide on their own to play an entire side of "Abbey Road" at 5 pm...dead-air included. An entire theatre-of-the-mind scenario kicked in, with their "locking the control room door" and "putting their whole radio careers on the line" for this little instance of zaniness. You NEVER hear such antics now days, unless they're on a morning show. Beginning precisely at 10 am, sanitized and homogenized and completely predictable robot-like radio kicks in...and it continues until the next day's morning show. Very sad.

David Martin

Bravo Fred! Thanks for sharing. What a wonderful idea. Reminds me of the "Todd Storz Rule of Three" to wit: "Be topical, be local, be obvious." It only works 100% of the time. Best,

Dan Kelley

That is truly wonderful radio. And another "lesson" in my continuing education about creating compelling, attention-getting radio.

It indeed is content that an Ipod can't duplicate; and something that a competitor may not take the time to create.

Thanks for sharing!

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