We do a lot of focus groups at Jacobs Media, they are a great way to keep your ear to the ground. In session after session, respondents know a great deal about streaming, iPods, and satellite radio. But when it comes to HD Radio, there's confusion. And no one seems to know anyone who has one.
That's why it was nice to see the new issue of the Sharper Image catalogue that hit mailboxes last week. Big, bold, and in color, the Boston Acoustic Receptor looking sleek, modern, and attractive graced the cover. Sure, it's priced at $300, but it's great to see an HD Radio showcased so well.
It's a start. We've got to get these radios into the mainstream and onto consumers' wish lists of that next piece of electronica they just have to have.