Guerilla marketing is over because it's been equated with terrorism in Boston.
Radio station contests are too dangerous because of the unfortunate event in Sacramento.
Risqué language is verboten because of Janet Jackson's boob - two years ago.
At a time when it's harder than ever to cut through the noise and get people's attention, radio's bag of tricks has been hijacked.
It's not so easy anymore. The cheap laughs. The insulting shots. The crude jokes. The blue language. Even Mancow, who once stopped traffic on a San Francisco bridge, has said "Enough!" (as hard as that is to believe).
But maybe that's not such a bad thing. Maybe it's a message that we can no longer take the easy way out. Maybe it's a sign that we need to craft our products differently. Maybe the four-hour air shift is over. Maybe we need to begin seriously prepping shows, work harder at appearances, hire writers and producers, and put out a higher quality product.
Television has figured it out. Look at the ratings for "Gray's," "Lost," "24," "Idol," etc.
Maybe radio needs to re-discover that a quality product trumps everything.
Unless, of course, you've got a million dollars for TV advertising. And even that won't keep them tuned in.
It's not so easy anymore. We've got to work harder. And smarter.