For some time now, we have been strongly advocating more video integrated into station web sites and personality shows. Back in broadcast school or college, we were all taught that on the radio, you paint pictures with their words.
While that may have been true for Stan Freberg and Cousin Brucie, it's not the case anymore. Yesterday's New York Times discusses many of these same points. Personality shows would be wise to rethink some basic "architecture" questions, because more and more, consumers are expecting video as part of their entertainment package - on their laptops, on their phones, on their mp3 players - and yes, even their morning shows.
We've had a glimpse of this with Howard's radio show on E! and Imus on MSNBC, but now, personalities and stations are seeing real resonance by using video to enhance their audio. The use of webcams allows listeners to see what the studio crew is talking about. And using YouTube to "house" station video inventory is proving to be a great way for radio to tap into the video revolution.
It was great to see a relatively positive article on radio, and nice to see a client like Entercom's 94.7 in Portland included as one of the better examples. And it's fascinating to watch radio do mash-ups with video, and find ways to make it work.