It's a fast-moving world out there in Medialand. Each day, a new bigger-than-life story seems to cascade across news channels and information/entertainment websites. From the crazed astronaut, to Anna Nicole Smith, to the Walter Reed scandal, to the Scooter Libby verdict, it seems like every day has a big story.
And that's why the "other news" over the weekend is that Boston lead singer Brad Delp passed away. For most Americans, it may be a "Who's Brad Delp?" reaction. But for Classic Rockers, it's a bigger deal, and something they'd want to know about.
That's why I was really impressed to see that Buffalo's 97Rock sent out this email to its database over the weekend, and teased its listeners with Boston-oriented programming for Monday. (Please, John, NOT an A-to-Z!!).
You may have already heard the news, but 97 Rock is sad to report that Boston lead singer Brad Delp was found dead in his New Hampshire home yesterday.
Since emerging with that classic debut album in 1976, Boston has been a 97 Rock staple for the better part of the three decades. You can read more about the story here from CNN.
97 Rock is in the middle of our Guest DJ Weekend, but we'll salute Brad's memory on Monday with Boston classics and deep cuts through out the day.
In a PPM World, big, promotable all-day events are going to become the norm, rather than the exception. At a time when listeners can access accurate weather radar at the same time the local TV station with "Doppler 12" can, it takes hustle and creativity to stay ahead of the curve. It has become harder and harder for music stations to stay fresh, interesting, and on top of it. It's nice to see the team at 97Rock is committed to doing just that.