A new research study about emerging video services, conducted by Leichtman Research Group, provides important clues about what 18-34 men really want. While 4% of 18+ adults watch video online daily, it's 18-34 guys who make up a whopping 41% of that viewing. And these same young men account for over two-thirds of adults who view video on sites like YouTube every day.
This is another key reason why morning shows aimed at these 18-34 men need to seriously be integrating video into their shows. Whether it's via webcam, YouTube-type collections of videos, or user-generated pieces, we're dealing with a new generation of guys that really enjoys this form of entertainment. Morning shows and other personalities that tap into that desire can really set themselves apart in a big way, growing their male fan base in the process.