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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dave Martin


Bravo! Good post. The sales crisis in measured media is real. What's needed is leadership. My sense is we are expecting too much from our sellers. While much is said about employee loyalty to the organization not enough, in my opinion, is being done to demonstrate loyalty to the sellers. Management has an obligation to give sellers a better than even chance to win. Easy to forget these folks are volunteers. Rationalizing ratings failures and in too many cases making sales the pinata of choice is counterproductive. We must face reality as it is, not as it was nor as we wish it to be.

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