It's amazing what some strong ratings and a couple of station debuts can do to rekindle the media's perceptions about Rock Radio. PPM coverage in various outlets is coming back universally positive for Rock formats - a great sign for stations that have been fighting the good fight with buyers, advertisers - and perhaps even some of the guys in corporate.
Here's some recent press coverage:
The Newark Star Ledger
As we've pointed out in recent blog entries, Rock ratings in Houston and Philly are causing managers to re-think Rock, while new sign-ons underscore the growing opportunity for Rock formats. As PPM continues to sign up new companies and markets, here's hoping that Rock Radio experiences an industry renaissance. For those of us who have worked in Rock our entire careers, the passion and loyalty among Rockers have always been impressive. Now the ratings may be truly reflecting it.