It's been a tough patch for Rock-based formats these past few years. The ratings have trended down for both Alternative and Active Rock, and up until recently, there have been few new sign-ons.
But consider the following radio news headlines...
1. PPM ratings in Philly continue to look great for both Mainstream Rock formatted WMMR, and Classic Rock WMGK. MMR was doing well in the diary methodology, but zooming to and remaining #1 25-54 adults has been the pattern since PPM came to town. MGK is underscoring the power of a strongly programmed Classic Rock station, hovering around the Top 5 25-54 spot. These are both Greater Media properties, and are well-programmed stations.
3. In Philly, Clear Channel signed on an Alternative-type station, Radio 104.5, replacing Spanish-formatted Rumba. How's that for a reversal of fortune? And we'll have our first look at how a format change registers in the meters in Philly.
4. CBS has done a 360, bringing Rock radio back to New York City after trying the FM Talk format. Aside from the fact there's a gaping hole for anything that rocks in the nation's #1 market, consider that PPM goes into effect there this Fall. Is this a harbinger of things to come in other markets, as the Portable People Meter begins to replace the diary over the next few years? There may be a lot of logic for some struggling Rock stations to hold on in anticipation of the switch to PPM.
Have a great weekend. Back with a new blog entry on Tuesday.