Is there anything more powerful than a great story about a product or service?
In another great extension of CGM, Cadillac is letting their owners - just plain folk - tell their stories. It's a great concept by Cadillac that celebrates loyal customers who do a better job of selling these cars than well-paid shills like Joan Jett and Tiki Barber. You can see the love and adoration for these cars in the words and pictures of Cadillac owners, past and present. And that's precisely what generates buzz, passion, and a sense of loyalty.
Your listeners have these same stories about your station - and we hear them time and time again in focus groups and L.A.B.s. Using their words and images to tell you about their most memorable encounter with one of your jocks, or some other story about the station, can be better than any :30 commercial that looks like every other radio spot.
Reality TV has ushered in an age where the Average Joe has the desire to be the focal point, wants to be on TV, and craves attention. Turning that passion toward your radio station is a great step in letting your audience do your marketing. And it's far more convincing than the relentless repetition of saying "THE Classic Rock Station" or "Another 10-in-a-row."