It only has three buttons - one that calls 911, another to call an operator, and a third that has a number that obviously a tech expert would have to program. To make Boomers more comfortable, there's even a dial tone! Of course, the phone has no icons, because that would only confuse these consumers.
What in the name of Steve Jobs is Samsung thinking? The target of the Jitterbug (the name itself says it all) isn't Boomers - it's their parents! And I'd venture to say that even consumers in their seventies can manage a basic cell phone.
Do today's mobile phones contain useless features that many people never bother to use? Of course, they do. But perhaps Harris and Samsung ought to tackle remote controls, many of which contain buttons and applications that even teens can't figure out.
As for the Jitterbug phone for Boomers - well, AARP me!