That was the hypothetical question we posed to 25,000+ Rockers in this year's Technology Poll, and the winner may surprise you.
Television came out on top - despite all the hype about new technology and how everything's changing. It's a real tribute to how the TV networks (not to mention HBO, Showtime, etc.) have produced compelling, habit-forming programming. We have discussed television's triumphs in this space before. Not only do shows as broad as "Grey's Anatomy," "American Idol," and "Weeds" hook viewers in; they also provide the social fabric that inspires viewers to watch these shows with one another, blog about them online, and discuss them the next day at work or yoga classes.
Radio is still in the hunt, of course, powered mostly by its morning and personality-driven shows. But we have a long way to go in the content department if we're going to remain vital and competitive with new - and old - media.
Check out our Web site for charts and more analysis.