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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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greg gillispie

And many times radio stations dilute their brand simply by creating imagers that say they are everything even when they are not.

Is your radio station really the one with the most variety, longest sets or most music, best personalities in the morning and [format] all day, most/better features, always doing contests...and all this at the same time? You can certainly hear this in many markets.

Focus on what your brand - format - is and find multiple ways to say what you are...but only what you are.

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