Tomorrow is a red letter day. OK, maybe not, but it's a catchy day - 7/7/07. And smart marketers have already jumped on the Lucky 7 bandwagon. Advertisers from Papa John's Pizza to Wal-Mart are building promotions around this date. Wal-Mart's spin is especially interesting, giving away weddings to couples who are getting married tomorrow (apparently, many have plans to do just that). They've tied in with a wedding promotions company to provide seven weddings to couples in Wal-Mart markets around the U.S.
Here in "radioland," venerable 97Rock in Buffalo has been promoting their "Magnificent 7" stunt for some time now, taking listener online votes to determine the seven best artists on the station. Tomorrow, they'll feature them throughout the day.