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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Stop Calling Them Listeners | Main | Get It "Write" »

Comments

Greg

There is no comparison between the abysmal HD channel programming at clearchannelmusic.com/hdradio and Slacker.com (Pandora.com, Last.FM, etc), where one can set up "personalized" radio stations/music - I'de rather continue to listen to radio's main analog streams than to the HD channels. After a two-year $500 ad campaign, there is almost zero consumer interest in HD Radio, as indicatd by these Compete graphs:

http://hdradiofarce.blogspot.com/2007/08/interest-in-hd-radio-remains-flat.html

Interesting to note, the lack of reaction to HD Radio during the Christmas season, unlike the competing technologies. Why, does terrestrial radio continue to support this DOA technology ?

Anthony Hunt

I remember reading an early customer satisfaction survey with XM and Sirius that the highest benefit to those services was not the digital signal, but the metadata (performer, song, etc.) on the screen.

What's the penetration of RDS technology in radio both for stations today as well as receivers in the marketplace?

At my station we're not providing additional data through RDS analog or digital yet, but I think we should be. I'm curious how others migrate the song data from the CDs we play (yes, we don't have a large music library in a hard drive...we play CDs).

Greg2

First thing - RDS, FMeXtra, and AM Stereo have been around for years, but never took-off. The one thing that drives consumers is content, which Satellite Radio has to a degree, and HD Radio has none. Second thing - the claim by HD Radio boosters that consumers are not aware of HD Radio after a 1 1/2 year $500 million intense ad campaign on radio, won't fly:

"In-Stat: Digital Radio Set to Take Off"

"In 2006, 73 percent of respondents to an In-Stat U.S. consumer survey were aware of HD Radio on some level."

http://radiomagonline.com/eyeoniboc/instat-digital-radio-set/

For HD Radio boosters, it is one excuse after another for this failed marketing campaign and technology.

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