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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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That's absolutely right!

I know a smart young woman who was serving at a high end restaurant who was poached by a VP of Marketing for a major company in that same manner. She had just moved to the city a few months earlier for an account exec job with a recruiting company, but was laid off from it. Instead of leaving the city, she took the serving job to cover while she put out resumes. Just because someone is a server doesn't mean they aren't qualified for more: You can get hired and working quickly, it gives you time to go for interviews during the day, and if you're good like she was, the tips can make for a decent salary.

Servers can make excellent salespeople, since the best salespeople have great listening skills, they're not afraid of striking up conversations and putting their best face forward on a moment's notice, they learn to read people well, and so on.

Anthony Hunt

I manage a public radio station and I'm about to hire some new Account Managers (sales) whose passion for public radio beat out several applicants who had lots of media experience but not a clue of about public radio. It sounds odd to say, but enthusiasm trumps experience.

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