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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Day of the Jackal

From Bridge Ratings:

"Of those who were Very or Somewhat Interested in owning HD radio, 3% were very interested. However, with these respondents, we followed up with the question Would you buy an HD radio in the next two months? only 1.0% responded yes. Asked if they ever visited a retail store to look at or try an HD radio receiver, 30 members of our sample of 3179 said they had. That is less than 1%."

Interesting that Bridge finally broke their numbers down and reflected the grim-reality facing HD Radio - visits to the go-to site for HD Radio hardly registers compared to Satellite Radio:


Seems that broadcasting HD Radio over the broadcast bands is DOA, with comsumers not interested in purchasing expensive, problematic HD radios. Again, the abysmal HD channel content on clearchannelmusic.com/hdradio doesn't even compare to the "personalized" music services of Slacker.com, Pandora.com, and Last.FM. LOL !

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