According to a recent Forbes article, FM radio's propensity to value gold-based formats like Jack and Classic Rock has signaled the rise of new music exposure on TV shows. In this blog space, we have talked about how shows like "Grey's Anatomy" and "The O.C." have been responsible for breaking lots of new music.
It's noteworthy that many artists - perceiving that this exposure is good for them and their music - have begun to license their songs to TV shows, movies, and ads. It seems they've made the connection that media exposure leads to awareness and eventually, to sales. Brilliant.
So when will the recording industry quote a research study that makes the claim that new music exposure on television doesn't actually sell any product? Or that the time people spend watching TV, going to movies, or sitting through commercials detracts from the time they could be spending listening to music?
It's not going to happen. Sadly, the recording industry still doesn't "get it" that their best avenue for exposure, artist brand building, and sales is still good old radio. Now, if they only focused on making their artists available to radio, set up more in-studio performances and concert promotions, and worked on events that would benefit both their artists and stations, maybe they'd be able to generate decent sales on albums other than "High School Musical" and Hannah Montana.
These are difficult times for "old media," like newspapers, radio, and the recording industry. But it would sure make sense for embattled executives in these businesses to keep their cool, and remember how they achieved success during the good times.