The answer to today's blog headline is "great, compelling, buzz-worthy shows." It is indeed amazing how in this sea of new technology, the TV and cable networks keep coming up with programming that is the nexus for social interaction and discourse - even among young viewers. A research company called Youth Trends found that amidst all the iPods and MySpace profiles, TV viewing has increased from year to year.
We saw this phenomenon last winter in our Tech Poll 3 nationwide survey among Rockers. And in the new "Bedroom Project" ethnographic study we conducted for Arbitron, the sound bites about TV were riveting. Television programmers are living proof that great content transcends distribution outlets - something that should give radio broadcasters some encouragement.
If you build it - and invest in it - they will indeed come.
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte this September. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 for the NAB & Thursday afternoon at Jacobs Summit 12.