While everyone may be talking about the new video playing Nanos, as well as the new iPod Touch (in essence an iPhone without the phone), our eye was drawn to the new iPod Classic. Back in '85, Coca Cola used the "classic" moniker to rescue the company from the New Coke debacle.
At that same time, I was rolling out the Classic Rock format, and it was quite serendipitous when Coke unveiled the "C-word" and slapped it on millions of cans and bottles. It became clear to marketers that Coke's choice was well-calculated. "Classic" stands for quality and longevity - attributes the company certainly needed to market when New Coke tanked.
As for Apple, this new "Classic" iPod is a biggie - 160GB that will hold just about all your content - 40,000 songs (who could possibly load that many in?) or 200 hours of video. It's a nice-looking device designed for those who have lots of stuff.
And beyond the specs, Steve Jobs - like the Coke corporate managers before him - chose the name of this mega iPod wisely. Perhaps it will serve us a reminder to Classic Rock sales reps everywhere that there's brand equity in the "Classic" label, as well as the music itself.
I may just have to check one of them out.