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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Greg Gillispie

Glad to be part of the billboard creation for a couple of clients about 6 or 7 years ago and see stations still not afraid to do something edgy.

Richard Phelps

Jacob, Rock audiences are weird!

On one hand, they 'dig' a billboard with a bikini clad woman, with a quickfire blurb "now turn US on".

"Jeez Kevin - you see that - hahaha!"

Yet, this same audience demands recognition of their intelligence, as they are self proclaimed 'aficionados of rock music' (especially Classic Rock many will claim).

Are they perhaps kidding themselves, which in truth they may inadvertently be projecting themselves as arrogant simpletons, to which the billboard may be (wrongly) targeting?

I can never really pinpoint the mindset of rock audiences. You're a specialist in this, and perhaps you can enlighten me.

At least Rock102 are generating a buzz.


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