In yesterday's blog, we previewed a new TiVo/Rhapsody service that puts 4,000,000+ songs in the hands of the consumer. As we saw in the Arbitron/Jacobs Media "Bedroom Project," CVC - or control-variety-choice - are major attributes that separate desirable media devices and technologies from the rest of the pack.
The other innovation that is worth your attention is from - of all companies - Ford. You may have already seen ads for their new Sync service, where they've teamed up with Microsoft to bring the Internet (streaming radio and just about everything else) into cars.
The implications of this technology are enormous. Aside from radio needing to be a part of this technology by providing a solid, streaming product, many Ford owners in the future will be able to access just about anything from their web-connected smart phones and PDAs. Additionally, Mp3 players come alive in Sync. The driver can use voice commands ("Play artist Coldplay" or "Play track 'Who Let The Dogs Out'") and the system does the rest.
If this all works as promised, Sync could put enormous pressure on both satellite and broadcast radio, not to mention HD Radio. As has been the case during the tech revolution, consumers increasingly are being forced to choose how they wish to best spend their gadget dollars.