When the Beatles' Love CD came out, we highly recommended it to Classic Rock radio as another "current classic" milestone that could liven up a tired playlist. This past weekend, I finally saw the Cirque du Soleil show, Love, in person at the Mirage in Las Vegas.
I cannot tell you how totally incredible this production truly is. If you've seen a Cirque du Soleil show before, you know how spectacular these shows are, combining gymnastics, ballet, theatre, costumes, light, sound, and special effects. And set this to a soundtrack of Beatles' mashups, Love is over the top, and unlike anything you've ever witnessed before in a theater. I would love to put every Classic Rock programmer, GM, and sales rep on a plane to Vegas to see this tribute to the Fab Four.
As we head into first quarter '08, radio will once again face the annual challenge of keeping sales healthy at a notoriously slow time of the year. This is why many stations continue to offer attractive sales trips to clients who commit serious dollars during the slow season. Often, these vacations are in the Caribbean, but some venture off to more faraway locales from Italy to China.
While these types of trips are often exotic, they make absolutely no statement about a station and its audience. So if you're running a Classic Rock station - and sales trips are part of your regimen - consider Vegas and Love. Aside from the fact that Las Vegas is a great destination for all the reasons you know about, 90 minutes at Love will win your advertisers over, and make a lasting impression about the power of Classic Rock as a contemporary attraction.
Cirque du Soleil has not chosen Kelly Clarkson, 50 Cent, or Toby Keith for their centerpiece production, so take advantage of the moment. This is truly another unforgettable showcase for The Beatles and Classic Rock lovers everywhere. I cannot wait to see it again.