In a very Public Radio way, Radiohead is going to sell its new album, In Rainbows, by letting consumers set the price they're comfortable paying. They can set their own price - or pay nothing - in order to access the music.
And of course, that has similarities to the Public Radio model. Listeners can choose to support their local station with a check - or they can simply opt to enjoy the programming without paying a dime.
Of course, Radiohead is going to do it without those annoying pledge drives.
As the music industry searches for a new revenue model, this one will be worth watching.
Don't forget...NPR can charge nothing because your tax dollars give them the free ride. Radiohead will have to go it alone w/o your tax dollars hard at work. Should be interesting and kudos to Radiohead.
Posted by: Jon McGann | Monday, October 08, 2007 at 03:09 PM