Check out this quote from the director of digital music at Verizon Wireless, Ed Ruth: "Verizon Wireless is proud to be the exclusive over-the-air retailer of digital downloads from Led Zeppelin. We are thrilled to deliver this anxiously-awaited catalog to existing Led Zeppelin fans, while also helping a whole new generation to discover this classic rock for the very first time. All of this on the one device people never leave home without -- their mobile phones."
In Jacobs Media's Tech Poll 3, conducted earlier this year, we learned that downloading ringtones and wallpaper are popular mobile phone activities - yet another way to monetize these versatile devices:
We saw it up close and personal in "The Bedroom Project" - cell phones aren't just cool gadgets; they are fashion statements. And now Classic Rock continues to extend its influence to its original fan base, as well as younger Zep fanatics, too.