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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« No, NOT A Blender... | Main | Thinking Big »

Comments

PocketRadio

"Given the right environment for experimentation, some kid somewhere will slip the HD radio “under the pillow” at night and dream of running one successfully someday."

You are joking - right?

http://hdradiofarce.blogspot.com/

Greg Gillispie

Fig:

Great comments! Unfortunately, in the current $$ environment, most companies won't even think about.

Notice how many air talent are being terminated for no particular reason - it is the end of the year and stations have to do everything possible to generate more revenue.

HD have talent? You - and all of us - have to be kidding for that to happen any time soon.

But you are correct - train talent, market the channel beyond the current ads about buying a radio, and teach sales people - oh my God, you've got to be kidding - how to use this as a platform to generate more $$.

We need a positive attitude. Now we just need to sell it to those peeps above GMs to peeps above regional, to peeps above whatever!

Fig

Yes Pocket Radio. My tongue was planted firmly in my cheek. Fig

Jay Marvin

So good to know there are still people like Fig in radio. Great comments and a great idea about HD. Bill, you give a lot of us who love radio an ounce of hope that this biz can be turned around and saved!

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