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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Laermer

It's simple, actually.
We want everyone to use the tools - but not to fall in love with tech for tech's sake. In other words, just because it's available - says UGC - don't do it. It has to fit the whole of your mission. And for more on this, see the entire Manifesto, free, here: http://punkmarketing.com/assets/punk-marketing-the-manifesto.pdf

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