More and more, Wal-Mart is benefiting from a website that draws amazing traffic - and revenue. The company estimates there will be 800 million visits before the year is out, as customers use the site to do product research, check out sales (and online specials), and of course, buy stuff. On Thanksgiving Day alone, they had been expecting 10 million visitors, so they're planning even more sales, while beefing up their infrastructure to deal with increasing web traffic (and happy to have avoided a repeat of last year's fiasco).
Amazon.com and other web retailers are thinking along the same lines, as they continue to reap bigger sales every year during the holidays. Shopping online, which used to be something that only computer savvy consumers would do, is now becoming the mainstream way to do business.
And that leads me to mention again the potential that well-branded radio stations have this holiday season. Everyone's looking for those neat little stocking stuffers (or what to give folks on the last couple days of Chanukah). And radio station stuff is the perfect gift - that hooded sweatshirt, the baseball cap, and all the other cool wearables and logo merchandise that stations could or should offer.
It's not too late to get in the game, set-up an online store, and design cool-looking station stuff. Everyone's whining about that tight 4th quarter, but here's an opportunity to make thousands of dollars without lifting a finger or making a capital investment in wearables. If you haven't gone this route before or if you tried in the past and it didn't work so well, this holiday season is a great time to reignite your efforts. Hey, and if you try it this year - and it works - send me a cap.
It indeed can be the most wonderful time of the year.