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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« He'll Be Missed | Main | Dark Side of the Zune »

Comments

Dave Paulus

GREAT post Fred and point well taken! How amazing that those spots could run on a terrestrial radio station!

However, let's not forget the incredible job done by the HD radio alliance during the 4 day holiday shopping time over Thanksgiving and the "Black Friday" shopping period.

You may recall that true to their world, during that same period in 2006, they said "just wait until next year" and while you couldn't turn on a TV without seeing a well produced and creative Sirius and XM TV spot, the HD radio alliance TV campaign to promote this cutting edge and vital new technology was.....er, ah, um.....

Nevermind.

Dan Kelley

I recall 3-4 years ago a conversation I had with one of my regional big company regional programmers regarding XM and Sirius spots running on the stations I was responsible for.

I just couldn't understand why we were running them. He explained it the best he could - holding the company line that it was a different medium and mentioned that even HBO advertises on terrestrial television.

The bottom line is that the money won. Our industry leadership has decided that we can be bought, no matter how much it hurts our future.

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