One of the areas where stations often miss the boat is playing up great on-air content on their websites. Too often, the site lags behind. Or worse, underplays something buzzworthy the station or morning show pulled off. Too often, web visitors have to hunt and peck in order to find great content they've heard about on the air.
Not so at KIIS-FM. When Ryan Seacrest interviewed Britney Spears, it's anything but underplayed. Not only was the Britney story front and center on their homepage, but check out how they've laid out this page. It may strike you as over the top or even National Enquirer-like, but why not trumpet your homeruns?