Another day, and another "big" satellite radio announcement. This time, it's XM Led, a channel devoted to Zeppelin that will be on the air through the beginning of May. The press release sounds tasty, as the channel will contain many cool Led Zeppelin features.
Why wouldn't the HD Alliance or even broadcast companies devote HD2 channels to various artists and groups (like XM and Sirius do) depending on concert tours and other events? In the past year on the Rock side, it would have made all the sense in the world to devote channels to the Police, Springsteen, and now Zeppelin. Or maybe even a "Summer of Love" channel, dedicated to celebrating all things psychedelic from 40 years ago.
These are the types of basic, simple, timely, and topical programming ventures that could generate some much-needed buzz for HD Radio. No one is going to devote media coverage for an HD2 "80s Channel," but one that is all things Zeppelin could have resonated in a big way.
If HD Radio has a prayer of working, it won't be about selling radios - it will be about creating and producing content that consumers want or that can stir their imaginations, and get them to wonder what it would be like to have all those extra channels.
If we're serious about making HD Radio a success, it is truly time to "Get The Led Out."