...It's The Motion." OK, maybe I'm one of the few who remembers that song from Maria Maldaur from the early '70s. But as the CES is the big story of the week, those lyrics ring true. Of course, the CES is all about the newest gadgets...or is it?
The more you talk to key players in the media/technology field, the more it continues to come back to software...content...programming...yes, the motion. It's not just about the toys - it's about what you do with them.
And that's the theme we're hearing again and again out of CES. In a recent LA Times piece, Beth Comstock, NBC Universal's president of integrated media, notes: "You can't talk about great tech without great content. That's what led us to this year saying we need to have a presence. We want to be in the middle of all these conversations."
Jonathan Shambroom, a senior vice president at Crackle, Inc. (an online video site acquired by Sony in '06) underscores that point: "For a long time, the line between content and hardware has been blurring. Traditionally, CES has been about hardware. Now content is really driving a lot of the technology."
And it dovetails into the HD Radio challenge. Yes, the hardware offerings are clearly proliferating and becoming more compelling. But is broadcast radio stepping up with the content that will truly drive equipment sales?