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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Mark Vanness

It would seem to me that the best campaign would simply be; "radio is great HD radio is better!"

David Martin


You are spot-on in calling for an industry dialogue. My thought is the big moving part that's missing - so far - is a sense of urgency and that it seems fair to suggest is a leadership issue.


"GSD&M Preps $200 Mil.+ HD Radio Push"

"GSD&M has already begun producing work. The ads feature the voice of cartoon character SpongeBob (actor Tom Kenny) as a conventional car radio calling its owner and leaving messages as if it's a jilted lover. "You know, I could totally pick up those new extra HD stations if I hit the gym," the radio says in desperation. "Is that what you're into now? Huh? Call me!"


Brillant - that will get consumers into Best Buy to purchase those empty HD radios!

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