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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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"radio must change with it". WRONG.
so wrong. broadcast radio will survive
by being AHEAD and LEADING the change...
not following and "changing with it."
here's how:
1. advertise everywhere ads are accepted.
radio asks others to advertise and pay
for the privilege. radio has to spend
the bucks for credibility.
2. my fav quote" "radio is like
listening to someone else's iPod with
commercials". talk radio has mastered
this with personalities. that's leading.
3. finally: continuity. two years is not
enough time to win. newly hired sports
coaches get a 3-year "honeymoon". all
kinds of TV hits were not hits in the
2nd year.

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