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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Women Are From Venus, Men Watch YouTube | Main | Integration »

Comments

Steve Poley

What a great closing ... the money hasn't disappeared ... it's just moved. Dealing with radio stations we find the front-line operators understand and want more digital features like video, texting, im, twittering, podcasting,and all the tools they have on their MySpace/Facebook pages. New ideas seem to disappear up the organization ladder. Just because you have budget issues and you might be reducing staff ... doesn't mean you should stop listening to the remaining crew. There needs to be two-way communication inside the organization and between the station and the audience. That cell phone in your pocket can fix a lot of problems.

Bob Bellin

Didn't radio abandon younger listeners as a priority years ago? Don't they have to re-attract them first before integration can truly have impact?

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