It would have to be Tom Petty & the Heartbreakers. Once again, the NFL turns to another legendary Classic Rocker for the game of the year. And sales people for the format have trouble establishing the mass appeal popularity of the format? Geesh!
Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.