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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Bob Bellin

Based on current stock prices and trends, Wall Street doesn't seem to impressed with radio's current strategy. I wonder how they (Wall Street) would react to some group committing money and time to a serious long term plan to address declining audience and revenues. Probably not as negatively as many group heads seem to think.

Steve Poley

The seductive power of large organizations has made many a CEO/COO/CFO feel like a super hero. Beware, the further away from the audience the more grounded leaders have to remain. Jobs back to design. Schultz back to the aroma of coffee beans. Today, I find most innovation still happens near the audience. Talk with any assistant PD, SM or webmaster. They have more traffic on their MySpace pages than the radio station websites they manage. Listen to the new people in your organization and you will be surprised how many good ideas they have. They are closer to the audience and want to do more. Skip a few organization layers and host a pizza/beer meeting. You will like what you hear.

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