Kudos to RAB CEO Jeff Haley for underscoring the crying need for broadcast radio to once again become the "anywhere" medium. As Haley notes, "The goal is to have an FM radio in every PDA and cellphone." This picks up where David Rehr's "2020" speech at last year's NAB left off.
The focus groups we did for Arbitron back in '05 among 18-34s produced that "Oh wow" moment when respondents after respondent told us that radio is tethered to cars and nightstands, while you can take iPods anywhere. We saw even more evidence of this in last year's Arbitron "Bedroom Project," which emphasized radio's growing portability problem. And of course, last year's Jacobs Tech Poll provided us with the evidence that the one feature that Apple iPod owners would love in their next mp3 player is an FM radio. Tech Poll IV goes into the field later this month, and we're expecting to see more of the same.
Our industry may be turning an important corner, as radio's leadership is now lining up goals that must be achieved moving forward in order to ensure the medium's survival and growth. While radio has a myriad of problems to combat, this issue of "location, location, location" is paramount in its place on the media landscape.