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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Steve Poley

The same experience brought us to sales teams to make things happen. It's really fulfilling to charge up a sales team. It's wonderful to see renewed enthusiasm. New video tools for radio websites create competitive advantages that avoid the client engineered "bake-offs". Client links on radio websites really enhance search rankings. We call the new programs double-plays and triple-plays. New digital programs are available that work. Using the right support groups can enhance radio websites in days not months.


You've got a good point about utilizing interns, there really needs to be a national push to educate employers on how to do this. You can find a number of resources and a comprehensive manual on how to start and maintain a successful internship program on StayInventCentralPA.com

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