On the heels of the release of our Tech Poll IV findings comes a new study from BIGresearch that confirms what we've been seeing and saying all along - the political candidates ought to be using Rock radio as a primary tool. In our Tech Poll, 84% of the entire sample indicate they plan on voting in the upcoming Presidential election. Now, as every political wonk knows, saying you're planning on voting and actually doing it are two different things. But, as we've already seen in the primary, the turnout is spectacularly large on the Democratic side.
And while this new BIGresearch study is essentially looking at what Democrats, Republicans, and Independents are doing with new media, the fact is that if you're a Rock radio station, you can reach them. And these days, probably more efficiently than most other media.
Consider these findings:
Once again, this signals a great opportunity for radio this year, as a way to reach the candidates. Earlier this week, WMGK's John DeBella interviewed Senator Clinton on his morning show, and illustrated how Rock radio is a great communications tool for the candidates. (She pledged to be back on his show later in the campaign.) Data like the BIGresearch study, along with our Tech Poll, underscores how Rock radio ought to be getting its fair share of political advertising in 2008.