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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Is It Any Wonder? | Main | W.T.D.A. »


Don Beno

When I first heard about this stunt, the first thing that came to mind was Bob Rivers in Baltimore in the 80's. The second thing that came to mind was "old hat" couldn't he come up with something innovative?

But after seeing the the press on TV and print, you realize you CAN'T BUY the front page or a news clip. So yes, sometimes, "old hat" is all it takes.

Bob Rivers

Just being a live human being with the ability to do something is getting rare these days.

Happy to see anybody who has the ability to break format left on the air.


Bob, it was a beautiful thing. Management jumped on the idea, and supported Kevin all the way. Thanks for being an inspiration - 2 decades later. Hope all is well with you, and thanks for chiming in.

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