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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Scott Mackenzie

Spin can be entertaining, but it can also place people and organizations in danger of being out of touch with the world around them. Just look at your senator, General Manager, PD or Sales Manager.. They’re all out of touch and actually believe their own bull. Truth be know, they’re really afraid of the future.

When a man has something of value to lose, he’ll risk less and by doing so will live in the past. When a man has nothing to lose, he’ll gamble everything and his rewards for taking risks will propel him into the future.

The current crop of radio leaders, are stuck in the past.

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