The news of Tim Russert's passing still seems unbelievable. No one could have possibly anticipated this tragic event. Yet, NBC News - after some in-depth, difficult meetings, to be sure - came up with a solid strategy for Meet the Press in an unprecedented election year. They've called veteran news anchor, Tom Brokaw, out of semi-retirement to handle Russert's hosting duties, at least through the election.
And that raises the question that many radio managers and programmers should be asking: What would you do in a similar circumstance if something tragic befell your big morning guy or team? Is there a plan in place that would allow a station to look down the bench - or utilize other resources - in order to fill a painful gap?
Radio's talent is aging, and it seems like there's a death notice every day in R&R Today. Aside from planning for the future, as in "Who will be the personalities of the future?", radio needs to start thinking more present tense - just in case.