Why should you make the trek to Austin to see this session?
Sure, he’s touched more rock fans than any of us could ever dream of and his storied past is compelling. But we see Nikki as not just a wildly successful and talented rock star, but as one hell of a businessman, too. As I like to put it, he knows how to “connect the dots” to all platforms – and extend and evolve his brands in ways masters like Ries & Trout would admire.
Here are just a few examples of how Nikki Sixx has connected some of his dots:
- His best selling book, The Heroin Diaries, connects to a soundtrack, a band, a charity he formed, video, countless interviews, and a world tour (with even more connecting to come).
- Motley Crue’s new single, “Saints of Los Angeles,” connects to the front men from Trapt, Buckcherry, Papa Roach and Sixx: A.M.
- Trapt, Buckcherry, Papa Roach and Sixx: A.M. connect to CrueFest.
- Nikki is the unofficial leader and brains behind Motley Crue. That brand, as we all know, has done the unthinkable for most ‘80s hard rock acts – they’ve evolved numerous times, remained relevant for over 20 years, and have connected countless multi-platform dots over two decades. That takes brains and talent.
There’s a lot more we’ll discuss with Nikki at the Summit, like what he’d do if he were elected the “President of Radio.” (Whoops, I just connected a dot to another Summit session, sorry). And you’ll have the chance to ask him a question or two via text message.
Finally, the Summit started out as a Rock-centric event that has journeyed to diverse themes, from management to technology. With Nikki, the Summit returns to its Rock N’ Roll roots. We’re sure to hear a wild Nikki Sixx story or two, like him being arrested on the bullet train in Japan for throwing a bottle of Jack Daniels at some poor sap.
But this won’t be the predictable session with a rock star about sex, drugs and rock & roll. You’ll meet a very smart businessman who has done more than most when it comes to reaching the rock universe and being successful. And he has strong opinions about the radio and music industry, and how its brands can get better. It’ll be fun and productive.