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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Ryan

We recently launched an internet radio platform called Highnote. It's a music discovery engine (highnoteradio.com), but at the core is a business model based on a promotional platform designed specifically for streaming music. Labels and independent artists get promotional exposure for their new music in the most natural way – played directly after artists that are similar. Ex: I am an artist that cites Coldplay and U2 as influences, I can get my track played into streams after users hear songs by Coldplay and U2. As an artist trying to build a fan base, I only pay for qualified traffic to my web site or MySpace page, where I sell music & merchandise directly.

The crucial thing here is that revenue is cost-per-click based rather than cost-per-play, so a) bands/labels pay only for qualified traffic to their web sites, which they monetize directly via music & merchandise sales and b) the listener experience is optimized by setting thresholds for click-through rates.

feedback welcome, we're at http://www.highnoteradio.com

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