Did you catch that Redskins/Giants game last night that kicked off the new NFL season? Well, if you saw it on an NBC affiliate, you watched the game in an old-school format. Because the NFL is figuring out that the more distribution outlets, the better. That's why the game was streamed online on NFL.com. And the answer to the question - W.T.D.A. - was more camera angles, live stats, on-demand "highlight reels," and other features you don't get on standard TV. (Note to the HD Radio Alliance: They don't make you feel like a Neanderthal for watching the game on regular TV - they simply promote the Internet version differently.)
Via iTunes, the NFL also offers "season passes" where you can download entire 15-minute condensed versions of games (minus punts, time spent reviewing plays, bad drives, etc.) for a reasonable fee.
The NFL "gets" that it needs to make it easy and convenient, while providing more viewing formats. That's how radio needs to think: Where else can fans enjoy our stations and our content in simple, easy-to-access ways? Whether it's on an iPhone, online, or in mp3 players, radio has to get back into the portability game, while providing on-demand features and convenience.