As we approach Summit 13 and our "President of Radio" session, we are an industry looking for answers. iPods are cool and everywhere. Sirius has their valued merger. Phones continue to become the portable devices of choice.
So how does radio compete in this environment? Especially with rapidly falling revenue, rapidly rising layoffs, and marketing budgets that are barely adequate for furniture stores but not sufficient to compete with the big boys.
Case in point, the email below from Buffalo's 97 Rock. It is a confluence of local wisdom, sensitivity, and understanding the local attitude. It costs nothing, but is priceless for cementing a station's relationship with its community.
Hold up the mirror to the audience and start reflecting them on your station. It's not a question of marketing budgets or staffing. It is a matter of content creation, attuned programmers, and providing an emotional connection that iPhones and TiVos cannot hope to match. They are emotionless devices that perform technical functions - period.