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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Drives Me Nuts | Main | They're Not That Conservative »



The piece IS well done! Kind of a "Rovean" in its craftiness. Karl convinced America that Mom & Apple pie were strictly Republican values. So what if content is disappearing and all important local CONNECTION... to a market & to a listener is rare...we'll just tell 'em it's so, and it WILL BE so.
Ask anyone under 25 and it will be evident that radio is no longer central to their lives. As radio bean counters strip the very things that made radio compelling from the airwaves... the way it REALLY is has little to do with this swell piece.

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