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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Don Beno

In my opinion, many PD's are still thinking of their station's programming in the form of a great "music mix." No matter how hard they try though, they will never come up with the ultimate Ipod shuffle.

In many cases though, this may be all the PD has left to work with. The morning show may be syndicated, the rest of the day is automated. There may be no budget for promotional, production or marketing tools.
And....the next budget-cut might be to discountinue Selector!

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