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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« Convention-al Wisdom | Main | Boom! Boom! Up Goes The Sales »


Dave Martin


You make an interesting point. "If the rate of change on the outside exceeds the rate of change on the inside, the end is near" so said Jack Welch. We are witness to nothing less than a revolution in tech. And it's early yet, the web being a bit over 5,000 days old. Dennis Haarsager,NPR's interim CEO, is an excellent example of a leader with a firm grasp of tech. How many other radio CEOs can you name who can walk and talk their API? And do so with the likes of Steve Gillmor and other top tech journalists? Dennis is one CEO who is deeply involved in the future. How many other radio CEOs and their managers were on the Google Chrome call yesterday? How many downloaded Chrome yesterday and have teams at work developing a Chrome strategy, an Android strategy? How many can tell you what OHA stands for? How many are on FriendFeed (arguably the hottest social app of this past summer)? How many are using Feedly? How many have used Google Ad Planner? How many have read Clay Shirky or Denise Shiffman? While I commend your counsel to go to school, what's needed here is more than continuing professional education, what's needed now more than ever is effective leadership, one dedicated to creating a future for radio.

Bob Bellin

I think you've explained (inadvertently) why Radio has bet so much on HD radio. You can't design a competitive strategy without understanding the competition.

Some of the items you mentioned could be incorporated into radio station's digital initiatives, but without knowing what they are, well...

And yet they continue to complain that "...sales just can't sell the website..."

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